Jeddah

Dar Al Hekma

04  /  7   /   2017

“Every child is an artist. the problem is how to remain an artist once he grows up” 

                                                                                                 Pablo Picasso

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After studying the brief and researching its main components, we found that the deliverables are targeting three segments; The sponsor, the talented candidates and the audience. Hence, our visuals were selected to appeal to the three targeted groups yet applicable as a promotional material for the show. For the sponsor, the value of appraising local talents is the drive for appreciating the show and funding it. On the other hand, embracing the diversity of talents for the candidates is a great factor to motivate them to participate in the event. When it comes for the audience, the fun, festive and cheerful aspect will engage them to attend the event.